{"id":18223,"date":"2026-01-22T21:57:14","date_gmt":"2026-01-22T18:57:14","guid":{"rendered":"https:\/\/hikeriderun.com\/fresh-goods-friday-today-we-hit-the-stop-button-and-shut-it-down-in-our-own-style-%f0%9f%94%a5\/"},"modified":"2026-02-02T14:12:05","modified_gmt":"2026-02-02T11:12:05","slug":"fresh-goods-friday-today-we-hit-the-stop-button-and-shut-it-down-in-our-own-style","status":"publish","type":"post","link":"https:\/\/hikeriderun.com\/en\/fresh-goods-friday-today-we-hit-the-stop-button-and-shut-it-down-in-our-own-style\/","title":{"rendered":"A journey of patience and focus + all the gear you need"},"content":{"rendered":"\t\t
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This week we\u2019ve got real content worth following, and even things that probably shouldn\u2019t exist \ud83d\udd25 <\/p>

After a slow and boring start to the year, we finally have something to show you this week. <\/p>

And if you\u2019re new here, welcome! The idea is simple\u2014a quick, fun spin through everything that\u2019s caught our eye lately. <\/p>

Let\u2019s dive straight into the story without beating around the bush.<\/p>

Matthew Fairbrother says that during the year-end break, he decided to take on a simple endurance challenge that was tough on his mind. <\/p>

He rode 500 kilometers around a single loop with no scenery, no changes, and no break from the monotony.<\/p>

The challenge wasn\u2019t so much physical as it was a battle with the mind and focus.<\/p>

The idea was to strip challenges back to their true fundamentals, no frills.<\/p>

What broke him wasn\u2019t the fatigue, it was the stillness inside his head \ud83d\ude0e <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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This bike will never see the light of day, even though it actually existed for a while. <\/p>

The company decided to halt the project, and it will never make it into production.<\/p>

In short, the story is that Focus tried to use a new and different carbon technique to make an e-bike.<\/p>

The technique relied on a type of carbon that could be recycled at the end of the bike\u2019s life.<\/p>

But the company manufacturing the technology went bankrupt, and that\u2019s where everything stopped. <\/p>

Honestly, it\u2019s a shame, because the idea was a real step forward in the world of bikes \ud83d\udeb4 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Focus says that exploring new paths always brings surprises, and this time they faced an obstacle they couldn\u2019t overcome. <\/p>

The company that was making the carbon frames with the new technique went bankrupt, and that\u2019s when the whole project came to a halt. <\/p>

The bike was ready to redefine carbon bike manufacturing with fully automated, entirely European production.<\/p>

The biggest advantage was using materials that could be fully recycled.<\/p>

And since the technology was tied to that specific company, there\u2019s no alternative manufacturer to continue production. <\/p>

That\u2019s why the bike will remain just a concept and won\u2019t hit the market.<\/p>

In short, the bike will never be sold, but it proved that making a fully recyclable carbon bike is possible. <\/p>

The product, materials, and manufacturing process were all market-ready with no technical issues \ud83d\udeb4 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Marzocchi Bomber Air Shock \ud83d\udd25<\/span><\/strong><\/em><\/p>

Price: \u00a3509.99 from Silverfish UK \ud83d\udca8 <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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The shock with the quirky reservoir \ud83d\ude0e It\u2019s designed that way on purpose\u2014maybe for comfort, maybe to make the shock pump easier to use, maybe to give more frame clearance, or maybe just because Marzocchi likes to be different. <\/p>

This shock is going on Mark\u2019s 2020 Norco Sight, and we\u2019re trying to mullet it \ud83d\ude0f putting a 27.5 in the back and seeing if we can make it work perfectly. <\/p>

And the cool thing I noticed: the adjustable compression dial can stop within a really narrow range, which is awesome. <\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Bontrager Rally Shoe \ud83d\udc5f<\/strong> <\/em><\/span><\/p>

Price: \u00a3129.99 from Trek Bikes \ud83d\udd25 <\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Bonty\u2019s burly riding boots \ud83d\udd25 Comfortable for riding but practical off the bike, with abrasion-resistant coating on the heel and toe, reinforced toe box with shock-absorbing EVA midsole, hook-and-loop strap for a secure fit, and synthetic leather upper. Also available in black \ud83d\udc5e <\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Trek Foray Shoe \ud83d\udc5f<\/em> <\/strong><\/span><\/p>

Price: \u00a3149.99 from Trek Bikes \ud83d\udd25 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Dirty Disco slippers \u26a1 Slightly roomy for comfort, METNET zones stretch and conform to your foot, nylon composite plate, precise BOA adjustment system, Tachyon rubber outsole, removable front and rear spikes, GnarGuard rubberized coating, and the upper is 20% recycled material \ud83d\udc63 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Granite Design Crust Bicycle Tyre Covers \ud83d\udd25<\/strong><\/em><\/span><\/p>

Price: $39.99 from Granite Design \ud83d\udeb4 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Granite Crust covers are designed to keep your car and home clean after a ride \ud83d\udcaa Made from durable, washable material, and when you\u2019re done, they fold into their own carry bag. Fits 24\u201329in wheels. Ride hard and muddy, and Crust keeps everything else clean \ud83d\udeb4 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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2027 Tour\u202fde\u202fFrance UK stages route \ud83d\udeb4<\/span><\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Price: completely free from Le Tour \ud83d\udeb4 <\/em><\/p>

We don\u2019t usually get too excited about the TdF route announcement, but this time it passes right by my mum\u2019s house \ud83d\ude0e And the best part? The bizarrely named \u201cC\u00f4te de Trough of Bowland\u201d climb that\u2019s full of weirdness and thrill \ud83d\udeb4 <\/p>

This stage promises to be full of surprises, sharp turns, and hills that challenge every rider \ud83d\ude24 British fans will be on the edge of their seats cheering every moment, and those riding the route will feel the true race spirit from start to finish \u26a1 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The return of our featured Readers\u2019 Rides \ud83d\udd25<\/span><\/strong><\/em><\/p>

Price: completely free, and you could even win a T-shirt and stickers! \ud83c\udf89 Source: this very form <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Friday11.1\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Friday11.4\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s time to kick Readers\u2019 Rides back into action \ud83d\udd25 We\u2019ve revamped the form and photo uploader to make it clearer, faster, and easier.<\/p>

And the best part? Any published submission will earn you a piece of STW merch \ud83d\ude0e What are you waiting for? Send in your bike! <\/p>

Note: your bike doesn\u2019t have to be new, expensive, or even clean. We want to see real bikes from real riders \ud83d\udeb4 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Stale Goods Friday \ud83d\udd25 2011 Rocky Mountain Slayer<\/span> <\/strong><\/em><\/p>

Price: \u00a34,198.99 (or \u00a36,264.26 adjusted for inflation) \ud83d\udeb4\u200d\u2642\ufe0f Source: Fresh Goods Friday 90 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Back in the mists of time, when companies thought it was a smart idea to put Ardents on burly bikes, we wrote: <\/p>

\u201cThe bike went in for Issue 66\u2019s Winching and Plummeting test. It\u2019s an evolution of the original Slayer we tested years ago, updated with a hydroformed alloy frame, 165mm of rear travel, and 160mm up front via the Fox 36 TALAS R fork. <\/p>

It uses a four-bar SmoothLink suspension system paired with a custom-valved Fox RP23 shock.<\/p>

The finishing kit is all rather shiny, with carbon Raceface SIXC cranks, Formula The ONE brakes, and an X9 10-speed drivetrain. <\/p>

We\u2019re looking forward to some serious plummeting \u2013 and hopefully the winching won\u2019t be too bad \ud83d\ude0e<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

This week we\u2019ve got real content worth following, and even things that probably shouldn\u2019t exist \ud83d\udd25 After a slow and boring start to the year, we finally have something to show you this week. And if you\u2019re new here, welcome! The idea is simple\u2014a quick, fun spin through everything that\u2019s caught our eye lately. Let\u2019s […]<\/p>\n","protected":false},"author":11,"featured_media":18195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[60],"tags":[352],"class_list":["post-18223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gear-equipment","tag-challenge"],"yoast_head":"\nA journey of patience and focus + all the gear you need - Hike Ride Run !<\/title>\n<meta name=\"description\" content=\"A journey of patience and focus with Matthew Verbrother: a mental and physical endurance challenge across a 500 km route, an experience in learning patience and focus without the hype.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hikeriderun.com\/fresh-goods-friday-today-we-hit-the-stop-button-and-shut-it-down-in-our-own-style\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hikeriderun.com\\\/fresh-goods-friday-today-we-hit-the-stop-button-and-shut-it-down-in-our-own-style\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hikeriderun.com\\\/fresh-goods-friday-today-we-hit-the-stop-button-and-shut-it-down-in-our-own-style\\\/\"},\"author\":{\"name\":\"Hasnaa Mohamed\",\"@id\":\"https:\\\/\\\/hikeriderun.com\\\/#\\\/schema\\\/person\\\/5195a50a2aef4d9c9b1297e2bf486d8d\"},\"headline\":\"A journey of patience and focus + all the gear you need\",\"datePublished\":\"2026-01-22T18:57:14+00:00\",\"dateModified\":\"2026-02-02T11:12:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hikeriderun.com\\\/fresh-goods-friday-today-we-hit-the-stop-button-and-shut-it-down-in-our-own-style\\\/\"},\"wordCount\":982,\"publisher\":{\"@id\":\"https:\\\/\\\/hikeriderun.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hikeriderun.com\\\/fresh-goods-friday-today-we-hit-the-stop-button-and-shut-it-down-in-our-own-style\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hikeriderun.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Friday0.webp\",\"keywords\":[\"Challenge\"],\"articleSection\":[\"Gear & Equipment\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hikeriderun.com\\\/fresh-goods-friday-today-we-hit-the-stop-button-and-shut-it-down-in-our-own-style\\\/\",\"url\":\"https:\\\/\\\/hikeriderun.com\\\/fresh-goods-friday-today-we-hit-the-stop-button-and-shut-it-down-in-our-own-style\\\/\",\"name\":\"A journey of patience and focus + all the gear you need - 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